SeneGence announced Anita Krpata has been selected as the company’s new Chief Commercial Officer. Krpata has more than two decades of experience in corporate strategy, customer experience, sales and marketing. 

“We are delighted to welcome Anita to the SeneGence family,” said SeneGence Founder and CEO Joni Rogers-Kante. “She is the perfect candidate to join our executive team leading our sales and marketing strategies as we continue our global expansion in 2022 and beyond.” 

In this new role, Krpata will lead marketing and sales strategies, and use her experience to build a results-driven business strategy. 

“This is a wonderful opportunity and I’m thrilled to work with Joni and the SeneGence team,” said Krpata. “Over the last 23 years Joni has built an incredible rocket-ship business grounded in the fundamentals of exceptional, innovative and disruptive products, core sales philosophies, and a loving and inclusive culture.  This is the foundation of any successful business and I’m honored to be part of the next phase of growth.”