Amway Launches Next-Generation Training Platform

Amway is rolling out a new online training platform for its 3 million-plus distributors.

The redesigned Amway Education platform launched Monday with nearly 100 videos and resources tailored to the company’s independent business owners, known as IBOs. The courses fall into four categories, which build upon one another as the IBO moves from launching a new business to helping others do the same.

Mentorship is integral to direct selling models like Amway’s, as distributors recruit and guide other sellers, but Amway Education helps IBOs take their training a step further. The exclusive material covers business etiquette, negotiating, reading body language and other relevant skills.

“A huge benefit to joining Amway is that you gain access to education content that helps you start and build your business, hone leadership skills, leverage social media and generally become a savvier direct seller,” said Jim Ayres, Managing Director of Amway North America. “The complete refresh of Amway Education goes even deeper into each of these areas with brief, animated courses that fit into people’s on-the-go lifestyles.”

Initially, the platform has launched in the U.S., Canada and the Dominican Republic, but the aim is to bring Amway Education to IBOs worldwide. At this time, the content is available in Spanish, Mandarin, French, Korean and English.

Amway drew from direct selling experts and other leaders to develop the new training material. One course, Coaching for Success, features former American football coach and NFL player Bill Curry. “Continued learning can be a challenge to juggle at different life stages and it should be highly personalized,” said Curry. “Amway Education is adaptable and accessible to meet users where they are, with the tools they need.”

Now that the platform is up and running, Amway is forming an expert council to advise on additional content. The members will bring expertise in key areas such as learning, communications, multicultural marketing, technology and sales.

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