A New Web Experience For DSN Readers


The team at Direct Selling News is pleased to officially introduce our newly redesigned website: dsnsite.wpengine.com. Several months in the making, the redesign incorporates the new look we introduced in the print edition in January 2017 along with a mobile-friendly format, so you can get your direct selling news on the go.

The new site offers:

  • Daily coverage of news from across the global direct selling community, including announcements about new executive hires, corporate expansions, financial updates and philanthropic activities;
  • Content from our monthly print edition, including the full cover stories, exclusive interviews and company features;
  • A live stock ticker, showing the trading activity for the publicly traded direct selling companies;
  • New profiles on every company ever included on our signature Global 100 list;
  • An easy-to-use directory of vendors serving the direct selling community; and
  • Improved search technology.

The site includes extended information about our annual Global 100 program. Now entering its ninth year, the Global 100 list of the world’s largest direct selling companies has become the benchmark list within the channel. Our research team is winding down its effort to collect the data for the 2018 list, so be sure that your company has completed its nomination. Participation is simple: You’ll find both the nomination and revenue certification forms easily accessible from our homepage. The deadline for submissions is March 17.

As before, the site also includes all of the outstanding coverage from each edition of Direct Selling News, such as this month’s cover story, where writer Courtney Roush takes an in-depth look at the power of the pitch, the sales presentations direct sellers use to share their products, services and business opportunities with prospects. Every company and every individual sales person has a unique take on the pitch, but the most successful—and by extension the most replicable—share certain characteristics. Be sure to check out the story beginning on Page 18 to explore these concepts and how they apply across new technologies.

Our feature stories this month highlight three well-known companies in the direct selling channel: 4Life Research, Thirty-One Gifts and Southwestern. Southwestern is celebrating a rare milestone this year: the 150th anniversary of Southwestern Advantage, its direct selling program that offers college students the opportunity to offset their educational expenses through running their own business. The team at Southwestern shared with writer Jenny Vetter the process and core values that keep college students interested in joining the company’s independent salesforce year after year. “We have a timeless mission,” President Dan Moore said. “If ever there were a generation of young people that did not need character, perseverance, communication skills, flexibility, adaptability, self-reliance, or service-mindedness, then we’d lose our relevancy. But as long as there are generations that need those qualities, we’ll be here.”

In a changing world, that clarity of purpose and mission is reassuring. What is your purpose and mission? Will it stand the test of time?

We hope you enjoy our new website and continue to engage with us as we make our way through 2018.

The DSN Staff

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