HOPE HAS NEVER been—nor ever will be—a strategy. It will only get you so far before real work has to be done. In this month’s cover story, we tackle we talk about how our channel is at a crossroads. It can either stay on its current traditional path or evolve to what Gordon Hester, author…

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  Damsel in DefenseFounded: 2011Headquarters: Boise, IDTop Executive: Mindy Lin, CEOProducts: Self defense products and educational materials The invisible, slow healing wounds of sexual violence and domestic abuse often shape the way a woman sees herself, her future and the world around her. But what if that tragedy could be redeemed in some way? Or…

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A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth…

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In conjunction with its annual meeting, the U.S. Direct Selling Association (DSA), announced top honors to the industry’s standout companies at its 2019 DSA Awards gala in Austin, Texas. In addition, the Direct Selling Education Foundation(DSEF) announced three new inductees to its prestigious Circle of Honor. DSA Awards DSA Awards recognize the outstanding programs DSA…

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It’s never been more important to clarify your messaging while meeting the unfulfilled needs of your customers and distributors. Ask any Chief Marketing Officer who’s most important to the business, and she’ll say the customer—or, in the case of direct sales, the distributor and the customer. Was there any doubt? What we say and what…

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Photo: DSA President and CEO, Joseph N. Mariano with 2018 Hall of Fame honoree Jeffrey Reigle, President and Chief Executive Officer, Regal Ware Inc. The U.S. Direct Selling Association (DSA), the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, announced the winners of the prestigious 2018 DSA…

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The U.S. Direct Selling Association held its Annual Meeting in Phoenix, Arizona, June 5 to 7, bringing together direct selling company executives, academics, suppliers and global direct selling leaders for collaboration and conversation about the trends shaping the channel.

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The year is winding down and soon 2016 will be upon us, but here at Direct Selling News, we already feel as if we have turned the page to a new chapter by completing our move into our new headquarters.

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