Color Street, known for its nail polish strips, announced the launch of a new press-on nail collection that is part of the company’s vision to be “a complete nail destination” for consumers. These new press-on nails include adhesive for on-the-go application and feature a formulated nail remover that does not damage the nail.
Color Street described this category addition as a direct response to the evolving needs of today’s consumers and cited press-on nails as an emerging beauty segment within the industry. The move also represents a “natural evolution of its commitment to offering the right nail solution for every occasion.”
The new collection includes a dozen new SKUs in three categories it is calling Luxe Elegance, After Hours and Old Money.
“As Color Street continues to grow as a complete nail destination, our expansion into press-ons was driven directly by what our consumers have been asking for,” said Fa Park, Color Street Founder and CEO. “We’re building a complete nail wardrobe that gives women the freedom to choose the right manicure for every moment, whether it’s an everyday look, a special occasion or a night out.”
