Anovité has named Leon Atcitty Vice President of Sales and Marketing. Atcitty has more than two decades of direct selling experience, including expertise in leading high-performing sales teams, developing emerging markets and growth strategies, and has held a number of leadership roles within other well-known direct selling companies.

In this new role, Atcitty will work to strengthen relationships with field leaders in the US market, advancing sales strategy, supporting market development, strengthening engagement and creating systems that can scale as the company grows.

“Leon understands this profession from the standpoint that matters most — people, leadership and execution,” said Dr. Anthony Kleinsmith, Anovité Founder and CEO. “He has spent more than two decades building markets working alongside field leaders, and he understands how to translate vision into practical strategies and the support, resources and tools people need to keep growing. As we continue building globally, Leon’s experience, leadership and ability to develop people make him an important addition to the Anovité team.”