S3, E43: Articles from the July/August/September 2026 issue Direct Selling News

In this podcast, we share articles straight from the pages of the July/August/September edition of Direct Selling News.In this episode, entrepreneur, speaker and Social Curator Founder and CEO Jasmine Star shares her perspective on The Long Game of Building a Personal Brand and why visibility has become essential for leaders and entrepreneurs looking to scale.

For direct selling companies, the opportunity is significant. Every distributor has the potential to become a media channel, expanding the reach of the brand through authentic experiences, personal stories and consistent content. The challenge is getting more people to participate.

Jasmine explains why leaders must model content creation themselves, how companies can lower the emotional barrier that keeps people from posting and why the goal should be to create more creators across the organization. She also explores the growing importance of video, the power of authentic social proof and why imperfect content can often create stronger connections than highly polished campaigns.

And for leaders looking for immediate results, Jasmine offers an important reminder: personal branding is a long-term investment. Consistent visibility builds trust, and that trust compounds over time.

Listen to this podcast below or available on your favorite podcast platform: Apple, Spotify, Audible