Shaklee announced Bianca Cosentino has been appointed General Manager for Australia and New Zealand. Cosentino has more than two decades of leadership experience within the direct selling and wellness space and brings an expertise in innovative digital engagement strategies, community-centered marketing initiatives and scaling successful brands.

As General Manager, Cosentino will focus on operational excellence, field development, talent cultivation and expanding the company’s regional presence through modern digital platforms and meaningful community engagement.

“Bianca is a dynamic and purpose-driven leader with a clear vision for strengthening community connections and elevating brand engagement,” said Paul Haacke, Shaklee Vice President, International. “Her strategic mindset, entrepreneurial spirit and deep industry expertise position her well to accelerate our growth and expand our impact across Australia and New Zealand.”