In its year-end highlights, released this week, Mary Kay Inc. shared the 2021 accomplishments that will help the company rev up its global impact and continue enriching the lives of women. Included in this list was a reflection on its groundbreaking digital and virtual reality innovations—tools it is now poised to build on as it heads into the new year.
In 2021, the company’s Mary Kay Global Design Studio and Glamhive embraced new social media campaigns by creating the first-ever global TikTok reality show, engaging audiences through a talent showcase in wardrobe, makeup and hair. The company also launched Suite 13, which allows users to experience products through virtual reality and offer the company’s first virtual pop-up showroom. Mary Kay MirrorMe creates augmented-reality makeovers, while Mary Kay Skin Analyzer App scans a customer’s face to deliver a customized skincare routine.