The BBB National Programs was honored by the International Council for Advertising Self-Regulation (ICAS), winning the ICAS Global Award for Best Sectoral Initiative for the Direct Selling Self-Regulatory Council (DSRRC).
The ICAS Awards recognize best practices within self-regulatory organizations around the world by rewarding those who exemplify ethical standards in advertising and marketing and create an effective and high-impact self-regulatory system.
This particular category honors organizations with initiatives that offer tangible results through innovation, are globally relevant and efficiently use available resources.