Farmasi announced plans to officially launch operations in South Korea in 2027. As part of the expansion, Farmasi is supporting the market with localized product and marketing strategies, education and training resources, community-building initiatives for Farmasi influencers and market-specific digital platforms.
The launch follows a strategic strengthening of its international footprint, including continued growth across Europe and key markets, through its community-led business model.
“South Korea is a market that has helped shape the future of beauty on a global scale, making this expansion especially meaningful for Farmasi,” said Emre Tuna, Farmasi President. “The momentum we have created throughout 2026 has demonstrated the strength of our community, our products and our ability to successfully bring the Farmasi vision to new markets. We are excited to build on that success and introduce Farmasi to South Korea in 2027 with a strategy created specifically for its consumers, culture and entrepreneurial community.”
Farmasi continues to invest in innovation and digital commerce as it expands. The company now operates in more than 60 countries supported by localized operations and a global network of independent entrepreneurs.
“Our growth has always been driven by people—the entrepreneurs who believe in our vision, the customers who welcome our products into their lives and the teams who bring our brand to life around the world,” Tuna said. “As we prepare for South Korea, our goal is not simply to enter a new market. It is to build a meaningful, lasting community and create new opportunities for the people we serve.”
