Natural Health Trends Corp. announced its financial results for the second quarter of 2026. The company stated that its recently implemented restructuring program has shown positive progress and is reducing costs for the organization and creating savings that is expected to be realized later this year.
Revenue during the quarter was $7.6 million, a 23% year-over-year decrease. Operating loss during the quarter was $643,000, compared to $333,000 during the same period of 2025. Active member numbers fell to 26,000, down from 29,260 at the end of Q2 2025.
“The operating environment remains challenging,” said Chris Sharng, Natural Health Trends Corp. President. “In China, consumers continue to be cautious about spending and investing, while regulatory uncertainty caused some members to pause activities during the quarter. We also identified conduct by certain members that violated the company’s Hong Kong policies, procedures and professional code of conduct. These activities disrupted our business and adversely affected second quarter revenue and operating results. At the same time, the restructuring program implemented late last year has already reduced costs and streamlined our organization, and we expect to realize additional savings in the second half of the year. We are also developing programs and campaigns to more aggressively support our members while continuing to invest in products and technology.”
For the first six months of 2026, revenue fell 18% to $16.8 million, with an operating loss of $1.1 million. Net loss was $605,000, or $0.06 per diluted share, compared to a net income of $137,000, of $0.01 per diluted share, in the first six months of 2025.
“We’re looking forward to celebrating our 25th anniversary in Hong Kong in the third quarter with a full lineup of prizes and rewards that customers can qualify for leading up to and during the event,” Sharng said. “We expect more than 1,000 attendees from around the world and plan to reconfirm our strategies and commitment at this event.”
