Natural Health Trends Corp. announced its financial results for the first quarter of 2026. Revenue during the period was $9.2 million, down 6% sequentially and 14% from the same period of 2025. Operating loss during the quarter was $474,000, compared to $635,000 in the previous quarter and $345,000 in the first quarter of last year. Net loss for the quarter was $154,000, or $0.02 per diluted share, compared to $588,000, or $0.05 per diluted share, in the previous quarter. In the first quarter of last year, the company reported a net income of $122,000, or $0.01 per diluted share.
Active member numbers reached 26,400, down slightly from 26,650 at the end of 2025 and 30,180 in the same period last year. Net cash used in operating activities was $797,000, compared to net cash provided by operating activities of $484,000 in the first quarter of 2025.
“Our business was impacted when trade war rhetoric intensified about a year ago, but we have since stabilized our top line,” said Chris Sharng, Natural Health Trends Corp. President. “The operating environment remains challenging amid subdued consumer spending in China. The restructuring program we announced and implemented late last year has lowered our costs, streamlined our organization and positioned us to capitalize on growth opportunities. At the same time, we remain focused on launching new products and deploying technology tools to support our members and customers and improve our business efficiency and insights. We are also looking ahead with great anticipation to our 25th anniversary in Hong Kong later this year, supported by a full calendar of events and brand initiatives leading up to and throughout the celebration as we mark this important milestone in our company’s history.”
The company ended the quarter with cash and cash equivalents of $21.2 million.
