Amway shared its 2025 Global Impact Report, highlighting its impact on local and global communities. The company continues to be the #1 direct selling business in the world, with $7.3 billion in 2025 sales, and serves more than 100 countries and territories.
In 2025, the company’s top ten markets by sales included:
- Mainland China
- U.S.
- South Korea
- Japan
- Thailand
- Taiwan
- Malaysia
- India
- Vietnam
- Central Asia
“For 66 years, Amway has held a unique place in the world,” said Michael Nelson, Amway President and CEO. “Advancing that legacy in a dynamic, ever-changing environment is a shared responsibility, carried by our community of 13,500+ employees working in partnership with more than a million Amway Business Owners (ABOs) worldwide. As our strategies and product solutions continue to evolve to reflect today’s needs, they remain firmly rooted in our foundation and long-standing strengths: a values-driven approach, the opportunity to own your own business and the potential for a better life. These strengths have differentiated us for six decades and enable us to address what is needed in the communities we serve today.”
The company opened its new Amway Commons in the spring of 2025, a two-story entrance and lobby for the Amway World Headquarters, as part of its $127.6 million expansion and renovation of its manufacturing, research and office spaces. The Amway Commons is devoted to collaboration and creativity, highlights natural light and greenery, and offers casual settings where teams can connect. The area is a “celebration of people, purpose and progress,” and is an environment the company called “just right for the community we want to cultivate.”
To support its global community, Amway donated $17.7 million and more than 157,000 volunteer hours to support hundreds of nonprofits around the world, including providing access to nutrition and wellness education to families in under-nourished areas; entrepreneurial empowerment to create long-term financial stability; and disaster relief.
Sustainability efforts continued Amway’s commitment to reducing its footprint on the planet, which included using sustainably-sourced construction materials for its renovations and thoughtful energy use through its manufacturing facilities and product development.
In 2025, the company sharpened its focus on “healthspan,” the number of years a person is healthy and living well. Leaning on its more than 800 scientists, engineers and technicians, the company introduced science-backed health and wellbeing products and solutions, including Nutrilite AmCell and the Artistry LongXevity skin care collection.
“Amway’s impact has been significant,” the company wrote in a statement. “450 products, 1 million ABOs and in 2025 alone, nearly $17 million dollars donated. Yet the numbers are only part of the story. Behind each one are lives made better – goals reached, businesses built, relationships strengthened, healthier habits formed. This is our vision: to help people live better lives. Since 1959, it has been our aim. Big and bold, it serves as our purpose and our passion. As we embark on the year ahead, that vision calls us to work in new and different ways. For ABOs, that means strengthening the Amway opportunity to make business ownership more rewarding and accessible. For customers, developing new and integrated solutions that make living well for as long as possible a little simpler. And for the communities we call home, honoring an enduring commitment to giving our time and resources where they are needed most. With clarity in our purpose and confidence in our path, we move forward. For better lives and brighter futures for all.”
