Since 1963, Mary Kay’s beauty brand has been built with the purpose of transforming lives and igniting self-growth. Today, the company sees itself as “a beacon of women’s empowerment.”
“We believe every woman deserves the chance to build something of her own – on her own terms,” the company wrote in a statement. “Through direct selling, we are proud to foster a low-risk pathway to independent entrepreneurship that evolves with the needs of women and consumers at every stage of their lives.”
Of the 6.2 million Americans actively engaged in direct selling, 73% of those direct sellers are women. At Mary Kay, 30% of the distributor sales force are under the age of 35, making it an opportunity-driver for the younger generation.
“Our community of Independent Beauty Consultants (IBCs) around the world is as diverse as the goals that fuel it,” the company wrote in a statement. “They know that with the Mary Kay opportunity they are ‘in business for themselves, but not by themselves.’ We equip them with education, mentorship and digital tools to meet customers where they are, while keeping the human touch that defines us. Our commitment to their personal and professional growth has changed the trajectory for millions of women who, in turn, have made a profound impact on their families and communities around the world.”
