BODi, formerly known as The Beachbody Company, announced its new “10 Minute BODi.” The program’s ten-minute workouts are available through its new Microdose Fitness subscription that includes more than 400 workout variations designed to empower people of all fitness levels.
These shorter workouts are built on four new Microdose Fitness programs designed around a four-week training cycle and include “10-Minute Beginner,” “10-Minute Focus,” “10-Minute Muscle” and “10-Minute Cycle.” Microdose Fitness, or short-duration exercise that is moderate to vigorous, was analyzed in a study recently published in JAMA Internal Medicine and illustrated that more than 100,000 deaths of US adults ages 40 to 85 could be prevented if they added ten minutes of moderate to vigorous exercise per day. BODi pointed to additional studies that cite this type of workout could reduce the risk of cardiovascular disease, cancer and dementia.
“The world doesn’t need more guilt about not exercising. What it needs is a realistic solution based on the latest science,” said Carl Daikeler, BODi Co-founder and CEO. “Microdose Fitness is the answer – not just to the time problem, but also the intimidation, discomfort, expense and inconvenience of the conventional fitness industry. ‘10 Minute BODi’ is the first comprehensive initiative to make all these health benefits available in short ten-minute sessions so the rest of the world can participate and actually get the benefits.”
The Microdose Fitness subscription is $10 per month, with a ten-day free trial. Access to BODi’s entire library, which includes 140 structured step-by-step programs and 8,000 workouts, is available for $19 per month.
“‘10 Minute BODi’ will unlock the scale of impact we’ve been working toward for nearly three decades,” Daikeler said. “When people who currently don’t exercise realize that just 10 minutes can lower their risk of disease, increase their energy and strengthen their body, we will make life-changing consistency accessible to millions of people. That’s the real breakthrough.”
