Rob Sperry’s new book and podcast—produced in partnership with DSN—gives leading direct selling companies a powerful platform to share their stories and a modern blueprint for direct selling success.
Listen to this story starting at 26:30 on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below!
Direct Selling News (DSN) provides value to direct selling executives through reputable, trustworthy journalism. Our mission is to share positive stories of companies building the right way, offering a direct counterpoint to the negative noise the industry so often receives.
We all know direct selling gets a bad rap. But here at DSN, we see many companies in the channel achieving remarkable things, developing incredible products and embracing innovative technologies. That’s something to celebrate—and the kind of success stories we love to tell and the public needs to hear.
And we also see some companies in the channel struggling with relevancy. Direct selling offers a modern, flexible opportunity—but many companies need to revisit and repackage some of their fundamentals to create sustainable success that attracts today’s modern entrepreneurs.
With that in mind, we are excited to announce the newest addition to our family of podcasts, Built to Last, hosted by Rob Sperry.
Right Content. Right Timing.
Rob Sperry has spent two decades in the direct selling profession—coaching, consulting and building alongside the top one percent of earners and executives. He’s personally trained over 1,700 verified six and seven-figure earners. Through his high-level consulting and training platforms, Sperry bridges the gap between corporate strategy and field execution. His credibility, knowledge, enthusiasm and charisma set the perfect tone for this engaging—and belief-building—podcast.
The podcast launches with 16 initial episodes where Sperry recaps his latest book, Built to Last. It’s a leadership playbook for owners and executives who are tired of patchwork solutions.
Sperry believes direct selling doesn’t have a recruiting problem—it has a retention problem. And, in Built to Last, he examines the retention challenges facing direct selling and offers some actionable, straightforward solutions. All of Sperry’s insights are grounded in field experience, backed by consulting for some of the most well-known direct selling brands and sharpened by conversations with leading distributors.
Shared Success Stories
But Built to Last offers so much more than advice. After the initial episodes drop, the podcast will begin actively engaging directly with the channel’s leading companies and inviting them to share their stories on the pod.
It’s a unique opportunity for companies to engage with a credible third-party podcast that highlights the direct selling companies creating real impact through their vision, innovation and staying power.
The journalistic approach offers prospective distributors and customers a trusted, in-depth look at what makes featured companies stand out. Designed to be shared by corporate and field associates as a belief-building resource, each episode positions a featured company as trustworthy, future-focused and backed by the authority, reputation and objectivity of DSN.
Why It Works
Built to Last is a fresh, modern re-imagining of old-school third-party magazines like SUCCESS from Home. It allows companies to share their origin story fast, free and globally via an innovative podcast that resonates with today’s distributor or prospect. It’s easy to share and consume—they can listen to it on their commute, at the gym or in any spare pockets of time.
Podcasts are EVERYWHERE with 584 million listeners worldwide in 2025. And the average listener spends roughly seven hours per week tuning in. Mobile devices are the preferred platform with 86 percent of listeners using them. It makes sense to craft a credibility-building podcast from a trusted news source like DSN to give your opportunity maximum exposure where today’s consumers live and learn—their phone.
Companies featured on Built to Last enjoy:
- Third-party validation
- Field-usable content
- High-production storytelling
- Brand credibility
- Emotional and strategic appeal
A Powerful Platform
Making Built to Last a part of the DSN media family of podcasts, print and digital publications and research initiatives provides a valuable resource to the global executives that already trust the brand. It also offers third-party validation to distributors whether they are just getting started or veterans looking for a fresh start or reset.
As DSN Founder and CEO Stuart Johnson explained, “We’re very excited about what Built to Last represents and the opportunity it offers direct selling companies. It perfectly captures the pulse of the channel—which in times of evolution is so critical to success.”
Johnson is particularly excited to shine DSN’s spotlight on the companies that have demonstrated the philosophies, cultures and strategies that are creating sustainable growth. “We are letting you tell us and your prospects what works and why—in your words, backed by our reputation. Talk about a win-win!”
It’s a sentiment shared by Sperry. “We’re going to talk about the systems, the strategies, the retention models and the field-first innovation happening inside today’s most respected companies. These aren’t companies chasing quarters. These are companies building for decades to come.”
Every episode is structured to deliver value, give clarity and help decision makers across the industry think deeper and lead better. “This podcast isn’t about hype,” Sperry explained. “It’s about creating something the field can trust and something the top companies can use to sharpen their edge.”
From the September/October 2025 issue of Direct Selling News magazine.
