Immunotec chartered a private, all-inclusive cruise ship for a 7-day event of celebration and connection. More than 2,000 of the company’s independent consultants attended the experiential event, which made exclusive stops in Panama, Cartagena, Aruba and Curaçao. Immunotec combined each destination with unique onboard experiences that it says “embodied the company’s mission: science, community and happiness.”
Onboard entertainment included Immunotec’s Got Talent, product masterclasses, pickleball tournaments and icebreaker games designed to create connection and fun. Consultants described the event as a reminder of why they joined Immunotec in the first place, stating that it “isn’t just a business–it’s a family that celebrates your growth, your wins and your dreams.”
“La Vida was more than a trip—it was a living expression of who we are as a company,” said Mauricio Domenzain, Immunotec CEO. “Our consultants are the heart of Immunotec’s story. Every smile, every story, every person on that ship was proof that when you believe in what you do—and in the products you share—you can truly change your life.”
Immunotec now serves more than 300,000 consultants across 18 countries and has invested more than $30 million in new technology and manufacturing.
