The Real Brokerage Inc. announced the acquisition of Flyhomes, an AI-powered consumer home search portal, with the goal of simplifying transactions for agents and clients. Real also announced an equity investment in Flyhomes to support its evolution into a “wholesale mortgage lender focused on modern home financial solutions.”
Flyhomes’ portal includes MLS integrations, real-time market insights and a user-friendly interface and will be integrated into Real’s AI-powered platform, Leo for Clients, to simplify the buying and selling journey. Real’s AI-powered assistant, Leo, already helps agents with support and answers thousands of questions daily.
“By bringing Flyhomes’ consumer technology under the Real umbrella, we’re combining the best in real estate innovation to deliver a seamless, AI-powered experience—designed around people—for both agents and consumers,” said Tamir Poleg, Real Chairman and CEO. “We’re also excited to offer Flyhomes’ ‘Buy Before You Sell’ products through One Real Mortgage, giving our agents and their clients more flexibility and control on their path to homeownership. It’s another step forward in simplifying the real estate transaction.”
The company stated it believes the acquisition will “connect the dots between agent tools, client experience and transaction flow, all in one intelligent ecosystem.”
Real stated that both the acquisition and investment were funded using existing cash on hand and are not expected to have a “material impact” on the company’s financial results.
