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In 2024, Real Brokerage shattered expectations, posting a record $1.26 billion in revenue—an 83 percent leap from $689.16 million in 2023. This milestone caps an impressive rise for the cloud-based real estate disruptor, which has grown more than 6,100 percent in four years.
As traditional brokerages grapple with a sluggish housing market, Real’s tech-powered model has propelled the industry, adding more than 10,000 agents in 2024 alone to reach 26,200 agents in March of 2025 across 47 US states, Washington D.C. and Canada. The “Work Hard, Be Kind” motto has attracted professionals looking for a fresh, agent-centric experience. This rapid increase has commanded a lot of attention and earned Real Brokerage this year’s Bravo Growth Award for domestic service-based companies.
The agent count nearly doubled, surging 80% to 26,200 by March 2025, fueled by a tech ecosystem that streamlines deals and slashes overhead.
“As long as it’s a good opportunity for agents and works economically for the company, we want to keep it going,” Sharran Srivatsaa said in a December 2024 RealEstateNews. com article. In March, it was announced that Sharran would step down as President and transition to a new role on the company’s board of directors. The company’s trajectory signals a bold future built on innovation.
The 2024 Boom
Last year’s $1.26 billion revenue, up from $689.16 million, reflects Real’s ability to thrive in the face of adversity. The agent count nearly doubled, surging 80 percent to 26,200 by March 2025, fueled by a tech ecosystem that streamlines deals and slashes overhead. Real’s cloud-based platform features tools such as Real Wallet for payments and Leo CoPilot AI for transaction support to free up agents to focus on sales, not logistics. The result is a revenue jump that outpaced the industry, even as the broader market remained sluggish.
A bit of a deeper look shows that the growth is solid. From $242.78 million in 2021, revenue has soared by more than five times in three years, a testament to Real’s scalable blueprint.
According to its website, last year saw $49 billion in total value of homes sold. The 2024 surge, though, stands out, with 40 independent brokerages joining via the Private Label program, blending their brands with Real’s cutting-edge tech.
A Tech-Powered Model
Real’s core is a rejection of the old-school brokerage playbook. No physical offices mean lower costs passed on to agents through an 85/15 commission split (capped at $12,000 annually) and no monthly fees. The company’s reZEN software manages deals, while mobile-optimized platforms give agents the freedom to work anywhere. “Our tools give agents freedom to grow their business their way,” notes the company’s site, a promise backed by a 6,100 percent revenue climb since 2020. “Their innovative approach; cutting-edge technology; and supportive community make it the ideal place for me to grow and serve my clients better than ever,” one agent is quoted in a testimonial.
Real sweetens the deal with revenue sharing—agents earn five percent commissions from recruits—and equity via stock plans. This wealth-building focus augmented transaction volume through 2024. The Private Label option lets established teams tap Real’s infrastructure without losing their own identity, offering flexibility that most traditional firms can’t match.
Real’s journey began modestly, with $15.8 million in 2019 revenue. The 2020-to-2021 leap (1,079% to $242.8 million) marked its tech platform’s takeoff, followed by gains of $381.8 million in 2022, then $689.2 million in 2023. But 2024’s $571 million increase underscores a tipping point, driven by AI and cloud efficiencies that outpace legacy models.
The Road Ahead
As Real eyes its next chapter, tech upgrades, such as enhancing Leo CoPilot, and market expansion are on the horizon. With a model that’s turned $20 million into $1.26 billion in four years, the company isn’t slowing down. Agents, empowered by innovation and economics, remain the engine. In an industry primed for reinvention, Real Brokerage isn’t just adapting—it’s leading.
Sharran’s move away from the role of President will allow him to better guide the continued growth. “I believe that Real needs me in a bigger capacity right now,” he told RealEstateNews.com. “The real estate industry is going through a massive transformation as we have seen in jam-packed headlines every week, and there is no better time for me to step up and serve as ‘the agent’s voice’ on our board in advising how we shape our strategy and vision as we continue to build the platform of the future.”
From the May/June 2025 issue of Direct Selling News magazine.
