The UK Direct Selling Association (DSA) celebrated its 60th anniversary with an event in Warwickshire, UK. The event gathered more than 200 international delegates, corporate teams and independent sellers for presentations and awards.
Susannah Schofield OBE, DSA UK Director General, served as host for the daytime conference and introduced guest speakers who offered expertise concerning resilience and influence in business, the potential for AI in the direct-to-consumer channel, networking and recruitment. Avon UK Sales Director Tracey Powers delivered a specialized update on the brand’s relationship with Superdrug in the UK market.
A gala dinner and awards ceremony celebrated winners of the corporate awards and inducted Saladmaster President Ayo Olaseinde and UK DSA Business and Events Manager Christina Vernon as new members to the Association’s Hall of Fame.
In a statement, the DSA UK described Christina Vernon as “one of the best-connected people in the direct selling industry” and a highly effective communicator and operator, and said that Ayo Olaseinde’s role as Global President of Saladmaster serves as “a testament to his entrepreneurial spirit, dedication to personal growth, and passion for inspiring and developing others to achieve their own success.”
Corporate Awards included:
- Supplier of The Year Award – Thomas Brown Recruitment
- Field Sales Development – Magda Biel of Arbonne & Stela Rafailova of AquaSource (joint winners)
- Ultimate Contributor – Lara Wink of Oriflame & Tracey Powers of Avon (joint winners)
- New Product Launch – Serenova
- New entrants to the Hall of Fame – Ayo Olaseinde & Christina Vernon
Seller Awards included:
Rising Star
- Usborne Community Partnership – Jess Muxlow
- Serenova – Glynis Sullivan-Porteous
- AquaSource – Angelina Heidinger
- PM International – Kirsty Given and Alex Jolly
- The 1:1 Diet – Lucy Gallagher
- Juice Plus – Holly Soars
- MONAT – Grace Ward
- Saladmaster – Rose & Bonny Shauri
- Essens – Jayne Workman
- Genistar – Joyce Agbor
Long Service
- Usborne Community Partnership – Judy Williams
- Arbonne – Emma Sangster
- PM International – Jenny Chin & Ka Man Pang
- The 1:1 Diet – Linda Jarman
- Genistar – Steve Jenkins
- Juice Plus – Mary & Seamus Penrose
- Oriflame – Wendy Rogers
- Saladmaster – Bali Bailey
- Mary Kay – Mary Rose Selman
- Essens – Claire Lomax
- Avon’s Audrey Mitchell & Arlene Croft were also recognized in special awards, for 65 years’ service.
Community Star
- Usborne Community Partnership – Marianne Ryan
- PM International – Mellanie Parry
- Avon – Carolyn Haywood
- Genistar – Arvin Burgos
- Juice Plus – John Holowaty
- Oriflame – Pamela Kent
- Essens – Rebekah Yates
Direct Seller of The Year
- Usborne Community Partnership – Katie Slingerland
- Arbonne – Danni Wells
- AquaSource – Eleonora Dimitrova
- PM International – Natalia Great and Oleg Musatov
- Avon – Dawn Fazackerley
- The 1:1 Diet – Gemma Renwick
- Genistar – Dolly Bright
- Juice Plus – Chelsea Louella
- MONAT – Yasmin Oakley
- Oriflame – Oluwafunmilayo Adeniyi
- Saladmaster – Janenette & Dr Cesar Tamamao
- Mary Kay – Erica Wallace
- Essens – Michelle Carey
Innovation
- Arbonne – Stephanie McLeish
- AquaSource – Ivelina Koleva
- PM International – Olivia Igwe
- Avon – Sioned Hughes
- The 1:1 Diet – Deborah Adams
- Genistar – Alan Palmer
- Juice Plus – Jane Mably
- Mary Kay – Dami Alatis
