Ayo Olasiende, Saladmaster President, has been inducted into the Direct Selling Association (DSA) UK Hall of Fame. The DSA UK Hall of Fame specifically honors individuals who make significant contributions to the growth and integrity of the direct selling sector. Olasiende was honored for his “dedication to empowering entrepreneurs” and his “transformative impact on the direct selling industry.”
“Ayo has dedicated decades to shaping, defending, and uplifting the world of direct selling,” said Susannah Schofield, Director General of the Direct Selling Association. “Through tireless advocacy, unwavering integrity, and a belief in people over profit, he’s left an indelible mark on our industry.”
At Saladmaster, Olasiende has championed a mission of inspiring healthy lifestyles and creating “meaningful opportunities for individuals” in more than 60 countries. Olasiende also cast strategic vision for Saladmaster’s expanded global footprint as a division of Regal Ware, which included the opening of the Tokyo Kitchen Studio in Japan.
“Ayo Olasiende embodies the heart of what makes direct selling so powerful: purpose-driven leadership, unwavering belief in people, and a relentless commitment to helping others achieve their fullest potential,” said Ryan Reigle, Chairman and CEO, Regal Ware, Inc. “His induction into the DSA UK Hall of Fame is not only a testament to his individual legacy, but a proud moment for all of us at Regal Ware and Saladmaster. We are honored to have Ayo on our team and are inspired every day by the impact he makes across our global community.”
