Olive Tree People, a subsidiary of Oliveda International, Inc., announced an almost 1700% growth rate in its second year with sales of $104.5 million. The company stated that its growth rate outpaces that of other powerhouse brands, including celebrity brands like JLo Beauty by Jennifer Lopez, and growing 600% faster than Beautycounter performed in its second year.
“I believe the time is ripe as more and more of the 168.6 million women in the US are realizing the difference between conventional clean beauty and waterless beauty, and fewer and fewer of the 168.6 million women in the US are willing to spend money on up to 95% fillers, without achieving lasting results,” said Thomas Lommel, Olive Tree People Founder and CEO. “I am convinced that we are experiencing a renaissance of the senses in which soulful and meaningful products make the difference and can therefore offer a 365-day satisfaction guarantee. More and more people are listening to their inner voice, their intuition, and their common sense.”
In two years, the company has created what it calls a “waterless movement” in the US, welcoming more than 50,000 waterless beauty consultants, with expansion into Canada and Europe. Lommel forecasts that more than 125,000 consultants will join the company before the end of 2025.
