Oliveda International, Inc. reported that its subsidiary Olive Tree People Inc. grew more than 1,000% in January 2025.
The company will now transition away from its strong retail footprint in Europe, which includes flagship stores in Berlin and Düsseldorf, to expand its European direct-to-consumer channel.
“I am convinced that direct-to-consumer is the perfect match for waterless beauty, and so after 20 years of retail, we will clear the shelves in all European countries in which we are represented, and from autumn 2025, we will conquer the European continent with more than 50,000 waterless beauty consultants,” said Thomas Lommel Olive Tree People Founder.
The company describes itself as the “fastest growing waterless beauty company in the world” and expects to attract 120,000 waterless beauty consultants by the end of 2025.
