Color Street has announced a significant shift to its Stylist (Independent Sales Consultant) Compensation Plan alongside a multi-pronged, omnichannel go-to-market approach that modernizes the brand experience and meets customers where they are in the evolving consumer landscape. This bold new structure and multi-channel approach empowers beauty lovers around the globe to express themselves in full color by innovating the customer experience, enhancing brand awareness, and rewarding the personal efforts of its community of Independent Stylists.
Beginning March 1, Stylists will commence earning under a lucrative new Compensation Plan, which pays up to 40% on retail sales and an additional 15% on building a community of Stylists on their first level as “wide” as they choose. Following a comprehensive analysis, we found that an impressive 95% of all Stylists can anticipate their commissions staying consistent, with many seeing an increase based on actual sales volumes from Q4 of 2024.
The new Plan rewards Independent Stylists for focusing on daily, consistent personal sales performance and new customer acquisition while building a thriving community of personally enrolled sellers. This is a simplified approach compared to the previous plan, which rewarded generational volume, team building, and complex organizational structures across 18 ranks. This model is no longer sustainable due to the shifting market demands, nor does it serve the evolving needs of our Stylists and customers.
Color Street will also implement strategic omnichannel initiatives, including dynamic social media campaigns, to attract new customers, optimize the customer experience, and build brand awareness alongside the Stylist community.
“While change is difficult, pivots are required to stay relevant and current amongst the ever-changing landscape,” said Fa Park, Color Street Founder and CEO. “I’m excited about Color Street’s next evolutionary chapter and the opportunity to continue to build in partnership with our Stylist community and loyal customer base.”
