On January 24, in a letter to their ambassador community, Epicure Founder and Owner Sylvie Rochette announced that Epicure would cease operations immediately.
Epicure was founded 32 years ago with a mission to empower others to prioritize their health without compromise by supporting time-starved families in creating nourishing meals.
Rochette expressed her sadness and thanked everyone for being part of the extraordinary journey. Financial challenges left over from the pandemic were cited as a contributing factor to the decision.
“Thank you for being part of this extraordinary journey and for your support, trust and loyalty over the years. I will forever cherish the impact we’ve made together,” wrote Rochette.
This is yet another part of a larger pattern of companies exiting or modifying their direct selling model. It follows just three months after the notice from Thirty-One Gifts.