New Image International announced its official operational launch into the Republic of Korea. Patrick Park will serve as Country Manager.
“Korea is the third largest direct selling market in the world and we’re thrilled to be able to establish a presence in Seoul and introduce premium New Zealand-made health and beauty products to our Korean consumers,” said Rod Taylor, New Image Chief Executive Officer. “Korea is one of the hardest markets for new nutraceutical businesses to enter due to its rigorous health regulations. We’re excited to be able to break into this highly competitive Korean market to support the health and wellbeing of more people around the world.”
New Image cited Korea’s population of more than 50 million people and “increased consumer appetite for premium health supplements and skincare products” as key factors in its selection of Korea, and named the country’s aging population as the major driver for the expansion.
As part of the pre-launch activation in Korea, New Image participated in the 2024 New Zealand Food & Beverage Showcase hosted by the New Zealand Trade and Enterprise in September, which was attended by Dawn Bennet, Ambassador of New Zealand to the Republic of Korea.
With this expansion, New Image now operates in 22 countries across four continents.
