inCruises completed more than $1.2 million in retail value of cruise bookings during a 12-hour period on November 14, the highest single-day cruise sales since the company’s launch. The record-breaking sales period follows the company’s recent Membership 3.0 launch, which was designed to strengthen its travel rewards club proposition and grow appeal for its membership model.
Thanks to the company’s global member network and strong relationship with its cruise partners, inCruises has the leverage to meet demand when cruise lines need passengers for itineraries, and its Membership 3.0 program provides an instant 17% discount on cruises for its members with no need to wait for rewards to accumulate.
“New and existing Members are embracing the many new features and benefits introduced with Membership 3.0, and that is leading to increasingly more cruise bookings,” says Anthony Varvaro, COO and CFO at inGroup International. “The unprecedented sales figures reflect the tremendous value our membership model offers new and experienced cruise travelers.”
