Executives from more than 120 companies attended the Direct Selling University Fall Event 2024. The three-day event featured an exclusive invite-only CEO Forum, which provided a safe and private environment for high-level executives to engage with each other in focused discussions on leadership, strategy and innovation, and two days of masterclasses, keynotes and workshops.
Throughout the event, attendees heard from top executives as they shared their breakthrough strategies and actionable takeaways. An AI Workshop, hosted by Blake Mallen, explored the ways AI is transforming sales, marketing and training and offered a deep dive on practical applications for direct selling leaders, while the first-ever Legal & Compliance Workshop tackled pressing regulatory issues and covered essential legal topics, like the Chevron Deference and Non-Compete Agreements, and was ranked the highest-rated session of the day by participants.
Each day also included high-impact panels, including a Private Equity Panel, exploring the shifting financial landscape; the SHIFT Panel, which brought top field leaders together to share their firsthand experiences and visionary tactics directly from the frontline; and a Startup Panel, which offered attendees practical solutions for expanding their business footprint.
A bonus session on Services Companies highlighted the rapid growth and innovation within the direct selling services sector, which encompasses essential services, financial and real estate industries, and the booming door-to-door sales market, making it a $25 billion industry that has quickly surpassed traditional product-based companies.