Olive Tree People is building a waterless beauty movement. Eighteen months after its launch in the United States, the company, a subsidiary of Oliveda International, Inc., surpassed the $2 million in sales per day milestone. With this momentum, the company expects to grow its base of 35,000 distributors to 100,000 in the next 18 months, as well as close the third and fourth quarter of 2024 with significant growth margins.
Olive Tree People focuses on holistic waterless products related to the olive tree and will launch additional products, including Olive Rose, a makeup brand that includes serum-infused waterless skin tints, later this year.
“The water we do not use in our products is brought to the people in Africa by building water wells since 2013,” said Thomas Lommel, Olive Tree People Founder and CEO.