Tupperware Brands Corporation announced that its products will now be available for purchase at all Macy’s stores nationwide and on Macys.com. This retail partnership is another step in the brand’s new omnichannel strategy to expand its customer reach.
To celebrate the launch, Tupperware independent sales consultants will do live product demonstrations at select locations on June 8, offering tips for organizing, storing and preserving food, as well as sharing Tupperware recipes.
“This is a great example of the progress we are making to bring our amazing products to more consumers,” said Samantha Lomow, Tupperware Chief Commercial Officer. “We’re focused on driving innovative brand experiences that propel growth across our selling models and we’re thrilled to bring Macy’s together with our sellers for this event.”