Vida Divina has acquired Tennessee-based skincare brand Radien. Radien was founded in 1996 by Greg Pilant with the goal of finding and licensing new ways to treat and heal chronic wounds. Through two decades of clinical trials and government-funded experiments, Radien found that the same treatments that could heal wounds were also effective at improving the appearance of uninjured skin. Today, the Radien brand is known for its science-backed products that rely on double-blind clinical trials to produce results with anti-aging effects.
Radien is expected to align with Vida Divina’s existing portfolio, which includes TeDivina, Café Divina and a number of supplements and nutritional extracts.
Currently, Vida Divina offers six Radien products including:
- Advanced Renewal Cleanser
- Advanced Renewal Toner
- Advanced Renewal Eye Serum
- Advanced Renewal Day Crème
- Advanced Renewal Night Crème
- QXP for Men Advanced Anti-Aging Renewal Crème