USANA has made the promise to stop the stigma, start conversations, and save lives by partnering with Good Deed Revolution and their Promise2Live campaign. More than 800,000 people take their life by suicide each year around the world and it is the second leading cause of death for people 10–34 years old. These sobering numbers are evidence of a global mental health crisis.
“In the business world, many lose sight of the importance of mental health in their focus on profits over people,” says Kevin Guest, USANA chairman and CEO. “Through USANA’s partnership with Good Deed Revolution and their Promise2Live campaign, my hope is we reach people around the world to erase the stigma and start talking more directly about mental health and suicide. With the help of our international network of Associates, employees, athletes, and influencers, I believe we can make a significant difference.”
This impactful partnership culminates on September 10 with the second annual Promise2Live Live event on World Suicide Prevention Day. Livestreamed globally, this powerful event shares hope, help, healing, inspiration, and education to all viewers, along with performances from world-class entertainers.