Mannatech, Incorporated announced the next phase of its planned ASEAN region market expansion, with an official launch into the Thailand market scheduled for 2023. The company pointed to the country’s high population and a pre-existing direct sales market opportunity of approximately $3.1 billion and dietary supplement market of $3.9 billion as key factors in their decision.
The company now expects Thailand to be its “bridgehead for pioneering the Southeast Asian market.”
“As part of our vision to help people across the globe to live happier, healthier lives by delivering innovative wellness solutions, we are thrilled at the prospect of bringing our innovative product line to the people of Thailand,” said Al Bala, President and CEO of Mannatech. “The expansion of Mannatech into Thailand will present an exciting opportunity for the company. As a global leader in the health and wellness industry, this expansion will help us continue to grow and reach more individuals around the world.”
