I don’t know about you, but I find myself on Amazon almost every day. It has become my default site for whatever last-minute item I’m looking for. It’s quick, it’s simple, it’s comprehensive and it’s reliable. And it’s also a huge challenge for direct selling companies around the globe.
How do you protect your brand, the interests of your field and your pricing structure on this eCommerce Goliath? We asked Blake Mallen, President of Prüvit, to give us his thoughts on cracking the Amazon code. I know you will find many tangible tips and ideas you can apply to your business in this month’s cover story. We also spoke with several other companies of different sizes and with different strategies to help paint a complete picture.
This month, we also asked renowned direct selling consultant Paul Adams to identify ways the channel can differentiate itself from other eCommerce platforms. Here’s a hint: it all centers on personal relationships and customer service!
Finally, we take a deep dive into the recent setback the FTC faced in their litigation against FES. We know the current regulatory environment is a point of concern for every executive in the channel. We are monitoring the situation closely as the story evolves.
Don’t miss the excerpt from this month’s Iconic Insights podcast where our host Heather Chastain interviews motivational speaker and classically trained musician Jade Simmons. There are also articles highlighting Amway and Green Compass. I know you will enjoy the perspective and insights of both leadership teams.
DSN remains your daily resource for global news impacting the direct selling channel. If you haven’t yet, make sure to sign up for the weekly dashboard email which delivers a week’s worth of news in a quick 15-minute read each Sunday. You can also sign up for free text alerts by becoming a member of our VIP Text Alert notifications where you’ll always get the channel’s top stories first and fast.
I would like to personally thank all of you that attended Direct Selling University last month whether virtually or in person. The event was a tremendous success—full of the kind of insights and community only DSU can provide. Make sure to save the date for our Spring 2023 event, happening April 18-20 in Frisco, Texas.
We always strive to bring you the news and information you need. We’d love to hear about the stories and trends you would like to see us cover.
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All the best,
Patricia White | Publisher
From the November 2022 issue of Direct Selling News magazine.