The Digital Momentum Index quarterly rankings are in!

Comparing Q2 to Q1, the industry overall saw modest growth in Instagram followers and engagement while the same stats for Facebook experienced a slight decline, not altogether unexpected. The 100+ portfolio of Direct Selling companies also saw an impressive web traffic quarter-over-quarter improvement of +20 percent.

Regarding Facebook, the group averages for fan growth and engagement were 0.7 percent and -7.5 percent respectively, while Instagram fared better at +3.7 percent follower growth and +3.0 percent engagement per post. Overall, Q2 was a modest improvement from Q1, assumingly due to the general reopening of the economy and social engagements though somewhat depressed as we entered the summer months. We expect some decent uptick in activity as we exit summer and the kids return to school, allowing distributors more time and energy for increased activity.

It is worth noting that in the new format, totals and averages are ranked on a quarterly basis, smoothing out some of the previous volatility the index was experiencing. For follower and fan count, this simply means comparing the counts at the end of Q2 to those at the end of Q1. For engagement metrics, we measure the average for the whole quarter, a shift benefits from consistent, regular postings and continuous fan/follow engagement. Similarly, we calculate the average web traffic throughout the month. While admittedly there is some seasonality in direct selling, the rankings are relative, and so companies either capitalizing the best on good quarters to retaining the most during slower quarters will find themselves on top.

Domestic Momentum Rankings:

1. Modere
2. Xyngular
3. Seint
4. Scentsy
5. Forever Living
6. Color Street
7. Red Aspen
8. eXp Realty
9. Jafra
10. Scout & Cellar
11. TLC
12. Partylite
13. Shaklee
14. Immunotec
15. Amway
16. Zilis
17. Jeunesse Global
18. RevitalU
19. Beautycounter
20. Le-Vel
21. Naturally Plus
22. Chalk Couture
23. Epicure
24. Zurvita
25. Monat Global
26. Melaleuca
27. Pure Romance
28. Sunrider
29. Tupperware
30. Nu Skin
31. World Financial Group
32. Prüvit
33. Plexus
34. ARIIX
35. Live PURE
36. Neolife
37. MyDailyChoice
38. Valentus
39. doTERRA
40. BHIP Global
41. 4Life
42. Mary Kay
43. Princess House
44. ASEA Global
45. Neora
46. Reliv
47. Norwex
48. Young Living
49. Seacret
50. IM Markets Academy

International Momentum Rankings

1. Farmasi
2. PM-International
3. Tiens
4. Faberlic
5. Pola
6. Natura
7. Vestige
8. Giffarine
9. Zinzino
10. Oriflame
11. Yanbal
12. The Body Shop
13. Lyconet
14. Omnitrition
15. Infinitus
16. MWR Life
17. Avon UK
18. Coway
19. Mary Kay International Pages
20. Belcorp

Please note that Transformation Capital is now Direct Selling Capital Advisors (DSCA) in a rebranding which more accurately reflects the mission and purpose. For more details and past lists see our Digital Momentum Index archive.