Mary Kay announced the launch of Suite 13TM, a virtual reality beauty experience that utilizes 360-degree, 3D imagery to allow users to browse the brand’s portfolio of skin care and tour “rooms” that explain the company’s global legacy, values and key product benefits and ingredients. If users find a product they’re interested in, they can add it to a Wishlist that’s shared with their personal Independent Beauty Consultant.
“The launch of Suite 13TM is the result of months of creativity, passion and commitment to provide Mary Kay’s Independent Beauty Consultants the best and most innovative tools in the market to help them manage their business,” says Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “Today, technology is at the center of everything, and people—especially the younger generation—want to discover, learn and find out about new products online. Suite 13TM will provide Mary Kay Independent Beauty Consultants the flexibility of a digital business by being able to introduce our Mary Kay brand everywhere at any time and to elevate the way they build relationships with their customers by sharing an immersive beauty experience. To win in this new digital-driven environment, we will continue to find new ways for people to connect virtually for personalized low-touch experiences based in high-tech innovation.”
Suite 13TM was first launched in Mexico earlier this year. It is also available in Brazil, Argentina, Spain, Colombia and Peru, with expectations to launch in most of the company’s markets by the end of 2021.
