At a recent event, The Avon Company announced that one of its flagship products, Skin So Soft, will be released for sale in retail stores.
“At The Avon Company along with our parent company LG H&H, we feel strongly that these new partnerships will support and build upon our already strong consumer awareness,” said Susan Small, Public Relations Manager for The Avon Company. “This will provide an opportunity to reach new audiences with our industry leading breakthrough and award-winning products. We remain committed to our strong direct selling community of hundreds of thousands of Avon Representatives while embracing our 135-year history of empowering woman.”
Skin So Soft launched in 1961 as a bath oil and was later introduced as a bar soap and after shower smoother. The Skin So Soft product line now includes a variety of oils, body washes and lotions and has become an iconic part of the Avon product line as the company’s number one selling body care brand.