As part of its recently announced Nutrition for Zero Hunger initiative, Herbalife Nutrition announced it will join the No Hunger Holidays campaign its nonprofit partner Feed the Children has launched.
The company will host a food drive from November 1-15, supporting both Feed the Children and A Place Called Home (APCH), and will also donate proceeds from its co-branded T-shirt sales to help families struggling to make ends meet this holiday season.
“The holidays are a great time to think about everyone in our community and the different ways we can give back,” said, Alan Hoffman, executive vice president, Corporate Affairs, and president of the Herbalife Nutrition Foundation. “We hope to bring as much awareness as possible to important issues like food insecurity and malnutrition, as education is imperative in making sure children are prepared with the resources they need to succeed.”
The company’s food drive will collect donations from its office and manufacturing facilities and approximately 2,600 employees across the United States to help Feed the Children reach its goal to bring food and daily essentials to thousands of American families during the holidays. The food donations will support both Feed the Children and the Herbalife Nutrition Foundation’s (HNF) long-time Casa Herbalife Program partner, APCH, located in Los Angeles.
“We believe that no child should go to bed hungry, especially during a time full of warmth, love and sharing,” said Travis Arnold, Feed the Children president and CEO. “But the reality is, millions of children in our own backyard face this hardship every day. Thanks to our generous partners such as Herbalife Nutrition, we are able to help these families rest a little easier knowing they don’t have to worry about where their next meal is coming from this holiday season.”
Additionally, the company will sell co-branded T-shirts, with their Nutrition for Zero Hunger slogan, on its apparel website, with the proceeds supporting Feed the Children’s hunger awareness initiatives through the end of the year. Herbalife Nutrition also plans to spread awareness across its social media channels by sharing impactful messaging as well as its planned volunteer activations throughout the holidays, using the designated #ShareYourGood during Feed the Children’s No Hunger Holidays campaign.
