Tupperware Brands Corporation and World Central Kitchen recently announced a collaboration centered on reducing the impact of single-use plastic waste in disaster relief efforts by providing in-kind reusable Tupperware® products and logistical support for unforeseen disasters around the globe.
The collaboration, driven by the collective mission to empower communities and strengthen economies, will afford timely and compassionate meal response to victims, first-responders and volunteers of disaster. Tupperware Brands will support World Central Kitchen in the distribution of prepared meals at disaster relief sites through the supply of Tupperware durable, reusable food containers. The companies intend to utilize the competencies of both organizations to improve meal delivery systems and minimize the environmental footprint of disaster response.
“Partnering with World Central Kitchen is an honor for the Tupperware family,” said Mark Shamley, vice president of Global Social Impact at Tupperware Brands. “For more than 70 years, we have been committed to providing life-changing opportunities and products that help people live smarter, safer and with less waste. With more than 12,000 associates and 3 million sales force members around the world, we have always felt an obligation to support our communities in the greatest times of need and working with World Central Kitchen affords us the opportunity to expand this commitment and work with a partner who has a proven passion to make a difference.”
Founded by Chef José Andrés following the devastating 2010 earthquake in Haiti, World Central Kitchen is a registered 501(c)3 non-profit organization focused on using the power of food to empower communities and strengthen economies. The non-profit has since expanded globally and has developed into a group of chefs creating smart solutions to hunger and poverty. Since its inception, World Central Kitchen’s work has affected communities in Brazil, Cambodia, Cuba, Dominican Republic, Haiti, Nicaragua, Zambia and the United States.
“Tupperware Brands is the perfect partner for us,” said Nate Mook, executive director of World Central Kitchen. “We share the common goal of helping local communities quickly return to thriving economies where philanthropy does not displace commerce and where the dignity of a hot meal can serve as an inspirational source of better days to come.”
Tupperware Brands and World Central Kitchen will collaborate to determine when to enact response support based on the scope and scale of a disaster. When deployed, World Central Kitchen will coordinate direct meal distribution on-the-ground with the support of Tupperware Associates and volunteer resources, when possible.