Youngevity International (YGYI) announced the planned launch of coffee infused with CBD.
YGYI had been working on a CBD coffee with the launch of its HempFX™ line of full-spectrum CBD products with ambition of being able to provide specific dosing via a K-cup or single-serve delivery system. The company’s recent acquisition of Khrysos Industries, and the validation capabilities of its newly acquired INX Labs, helped significantly accelerate the process.
YGYI intends to launch two brands taking advantage of its broad distribution capabilities. The HempFX Brand of CBD-infused coffee is expected to begin pre-sales in early May through Youngevity International’s sales network, with full-scale distribution taking place later in the month. YGYI’s wholly-owned subsidiary, CLR Roasters, has already begun retail sales presentations of its Javalution brand of CBD-infused coffee and anticipates an end-of-May shipping timeframe to retail store shelves.
“We are enthusiastic that the capabilities of our team at Khrysos Industries is delivering dividends so quickly,” said Dave Briskie, president and CFO of YGYI. “We have been perplexed in delivering CBD to a cup of coffee at consistent doses, but now we have a solution that passes the scrutiny of laboratory testing and we are excited to bring these products to market. Our team at Khrysos has cracked the code on the production of water-soluble CBDs.”
Dr. Dwayne Dundore, President of Khrysos Industries, stated, “We believe this technology has broad application in a number of areas of product development and certainly reaches beyond coffee. Our water-soluble CBD technology is deliverable in both powders and liquids which creates a wide opportunity across the product development spectrum.”
According to the company, the initial line of coffees for both brands will be available in four profiles, including Donut Shop, Dark Roast, House Blend and French Vanilla.