2019 Prime Day Surpasses Black Friday, Cyber Monday Combined

2019 Prime Day

This week’s Prime Day was once again the largest shopping event in Amazon history with more than one million deals exclusively for Prime members.

Over the past two days—July 15 and 16—Prime Day sales surpassed the previous Black Friday and Cyber Monday combined. Prime members purchased more than 175 million items throughout the event.

Global Highlights from Prime Day 2019

  • Prime members worldwide saved more than $1 billion throughout Prime Day.
  • Millions of items shipped in one day or faster using Prime Free One-Day, Prime Free Same-Day, or Prime Now worldwide—making it the fastest Prime Day ever.
  • Members in 18 countries shopped—double the number since the first Prime Day five years ago.
  • Amazon welcomed more new Prime members on July 15 than any previous day, and almost as many on July 16—making these the two biggest days ever for member signups.

U.S. Highlights from Prime Day 2019

  • A record number of Prime members shopped during Prime Day in the U.S.
  • Prime members purchased more than 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, 300,000 headphones, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies and more than one million toys.
  • Prime members in the U.S. received tens of millions in Prime Day savings when they shopped at Whole Foods Market. The best-selling Prime Day deals were organic strawberries, red cherries and blueberries.

Spotlighting Small and Medium-Sized Businesses

Prime Day 2019 was another record-breaking success for independent third-party sellers—mostly small and medium-sized businesses. Products from these unique businesses increase variety and contribute to the ever-expanding selection available to Prime members worldwide. Globally, these businesses far exceeded $2 billion in sales this Prime Day, making it the biggest Amazon shopping event ever for third-party sellers when comparing two-day periods.

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