Chula Vista, California-based Youngevity’s coffee manufacturing division, CLR Roasters, recently announced a 419 percent increase in unit sales for the month of August.
CLR Roasters executives believe this unit sale increase was primarily driven by ad specials that took place during the month of August with retail partners Presidente, Sedanos, Freso Y Mas, Bravo Supermarkets and WalMart Stores.
“We are saddened for all people that are suffering from the aftermath of Hurricane Irma,” said Ernesto Aguila, President of CLR and Founder of the Café La Rica Brand. “CLR Roasters is fortunate that our facilities did not sustain any damage and we were able to resume production and shipping to many of our accounts after only a few days of business interruption.”
The company is now fully operational and is working closely with its retail and food service partners in Florida to assist theire vendors in returning to their operating capacity which existed prior to Hurricane Irma striking Florida.
Although the company added 60 new accounts and saw a 46 percent increase in unit sales at Wal-Mart Stores in August, it has experienced a slower start in September due to Hurricane Irma within its Florida accounts. “In spite of this slow down we expect the third quarter will experience overall stable sales, and we anticipate that we will regain our sales momentum as we enter the 4th Quarter,” said Aguila.
CLR Roasters, the makers of Café La Rica espresso—the Offical Cafecito of the Miami Marlins—was established in 2001 and is a full-sized coffee roaster that produces gourmet coffees under its own boutique brands—Café La Rica®, Josie’s Java House®, and Javalution®. The company manufactures a variety of private labels for major national chains as well as for the direct selling channel under Youngevity International.
