Archives for January 2016
The Social Age is here. If you’re not taking full advantage of the tools and technologies that social platforms have to offer, you and your company are likely to be left behind as the competition leaps ahead.
Some may say it’s too early to designate a theme for the new year, but I believe it’s already clear that innovation will be a common thread woven throughout the next 12 months. The cover story for this month’s issue takes a deep dive into one of the many innovation drivers we’ll see in 2016: the establishment of the Social Age.
It’s a fascinating time for the direct selling industry. Within our ranks are the legendary greats who have been on the scene for 50 years or more, those who have faced the challenge of updating their business models to keep pace with technology’s continuous evolution.
MONAT is a company that has come on strong. Backed by a multimillion-dollar global operation focused on the Latin American markets and founded by a passionate entrepreneur, the company launched in 2014 in the United States and expanded into Canada in October 2015. MONAT is a wholly owned subsidiary of Alcora Corp. and a U.S.-based direct selling company in the haircare industry.
By starting out small, direct selling businesses can quickly tap into the latest trend. However, if that trend takes hold, the potential can be explosive. The ability to manage exponential growth is therefore critical to long-term success.
In business, as in life, our reputation depends on the value of what we offer. As executives in the direct selling industry, customers and distributors count on our commitment to provide them with superior products and services. At 4Life® Global Headquarters, we approach quality as a commitment built into every step of the production process, from ideation to delivery.
John Addison, now President and CEO of Addison Leadership Group and Leadership Editor for SUCCESS magazine, engages and inspires audiences with his relatable messages. Most recently, he served as Co-CEO of Primerica Inc., a company he joined more than 35 years ago. DSN Publisher and Editor in Chief Lauren Lawley Head had an opportunity to sit down with him this month to talk about his vision and the future of direct selling.
Did you know that, after the federal government, trade associations are the second-largest employer in the Washington, D.C., area? Despite this impressive fact, many people, however, actually do not know what a trade association is, or does. But we at DSA definitely do.
Catch up on this week's industry chatter with these click-worthy links!