Archives for November 2013
California-based Youngevity Essential Life Sciences recently announced its acquisition of Biometics International, a company specializing in advanced liquid nutrition. Youngevity’s portfolio of health and wellness offerings will now include the Biometics line of liquid health products.
ViSalus Co-Founder and CEO Ryan Blair became a No. 1 New York Times best-selling author following the 2011 publication of Nothing to Lose, Everything to Gain.
Digitally connected consumers have amplified the effects of word-of-mouth marketing, as interested parties take to the Internet to share their experiences.
As Pershing Square’s Bill Ackman continued his attack on Herbalife in this morning’s session of the Robin Hood Investors Conference, the global nutrition company’s stock gained more than 5 percent, reaching $71.91 by midday.
Amway Managing Director Jim Ayres recently appeared on Bloomberg TV’s “Money Moves” to discuss Amway’s 2013 Global Entrepreneurship Report. Amway began publishing the report four years ago, looking exclusively at Europe.
Direct sellers have a rich history of supporting philanthropic efforts around the world, such as aiding Philippine victims of Typhoon Haiyan and building nutritional kitchens to feed and educate rural Chinese children.
At the Beauty 2.0 Awards held last week in Paris, several direct selling brands were honored among the most inspiring cosmetics, personal-care brands and retailers in digital marketing.
Blyth Inc., a marketer of health, wellness and beauty products, as well as candles and home accessories, today announced that its board of directors has unanimously rejected an acquisition offer from CVSL Inc. Blyth, whose family of direct selling brands includes ViSalus and PartyLite, received the unsolicited conditional proposal from Dallas-based CVSL on Oct. 25, 2013.
The MarCom Awards—one of the largest creative competitions in the world—has revealed its 2013 honorees, and several direct selling companies are being recognized for their achievements in marketing and communications.
Just two years after launching its residential solar offering, Vivint now claims a 9 percent share of the U.S. installation market. The company’s door-to-door sales strategy has attracted investors and enabled Vivint to thrive in the rapidly growing solar industry.
In the U.S. alone, 15.8 million people are currently participating in direct selling, and each brings his own motivation to pursue the business opportunity. A recent survey conducted by MBO Partners, a platform that supports independent consultants, provides some insight into what is driving America’s independent workforce—be they freelancers, self-employed or independent contractors.
As hedge-fund investor Bill Ackman continued his disparaging commentary on Herbalife at a recent appearance at Oxford University, Rafael A. Fantauzzi—who serves as President & CEO of the National Puerto Rican Coalition (NPRC) and a Board Member of the Hispanic Association on Corporate Responsibility (HACR)—offered a very different perspective on the company.