Oriflame, one of Europe’s leading beauty brands, recently announced that its partnership with the Women’s Tennis Association (WTA) will expand across the globe.
Oriflame’s sponsorship of the Association, which previously covered Europe, Russia and the Commonwealth of Independent States, the Middle East and Africa, will now expand to include the Americas and Asia-Pacific.
The company, which placed No. 8 in the 2011 Direct Selling News Global 100, has been the official cosmetics partner of the WTA since 2011. The new agreement will extend through the end of 2014. To reinforce Oriflame’s partnership, there will be significant WTA branding used throughout Oriflame’s catalogs and social media channels. Oriflame will also have a strong presence via WTA’s digital assets, including multi-language websites and social media channels such as Facebook, Twitter and YouTube.
Michael Cervell, Senior Vice President of Global Brand & Communications and Strategic Business Development for Oriflame, said: “We at Oriflame are excited to continue our successful partnership with the WTA, and organization which, like us, focuses on providing women with an opportunity to be successful, beautiful and confident, along with a platform to pursue their dreams.”
Oriflame is one of the fastest-growing beauty companies in the world. It operates in 67 countries and is the market leader in more than half. Although it is not established in the United States, it has a presence in Mexico, Central America, South America, Europe, Asia and Africa.
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