Archives for March 2012
ViSalus, the California-based direct seller behind the successful Body by Vi™ 90-Day Challenge, recently launched Vi-Net Swipe, a technological innovation that allows its sales force to enhance customer experience through a quick, safe and secure mobile network.
Silpada recently added a sterling addition to its executive team.
Tom Kelly, the longtime Avon executive, joined the Kansas-based home party company as its new President and COO. He will work with Chairman and CEO Jerry Kelly and Co-Founders Bonnie Kelly and Teresa Walsh in leading Silpada through the next phases of its growth.
The recent release of 2011 earnings statements for the world’s six largest direct sellers— Avon, Herbalife, Natura, Nu Skin, Oriflame and Tupperware—showed that Herbalife, the U.S.-based global seller of weight-management, nutritional supplements and personal-care products, had an increase of 26 percent in sales growth in the past year.
Medifast, Inc., a leading manufacturer and provider of weight-loss programs, recently released financial results for the fourth quarter and fiscal year ended December 31, 2011.
Herbalife announced on Mar. 16 a record 10-year extension to their existing agreement with the 2011 MLS Cup-Champion LA Galaxy that will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy. The extension, valued at over $44 million, will run through the 2022 MLS season.
Natura, the Brazilian cosmetics giant that placed No. 3 in last year’s Direct Selling News Global 100 ranking, was recently named one of the most ethical companies in the world for 2012.
Nu Skin President and CEO Truman Hunt was recently honored as a CEO of the Year by Utah Business magazine.
Kangzen-Kenko International Co., Ltd., a Thai direct selling company offering beauty, nutritional and household products, recently opened business in Phnom Penh, Cambodia.
Dallas, Texas-based Mary Kay announced that the company is setting a goal of 1 million hours of community service in honor of International Women’s Day, which was commemorated on March 8.
Tupperware Brands Corporation has once again been recognized as one of the World’s Most Admired Companies by FORTUNE in its annual report on corporate reputations. The global direct selling company was ranked No. 2 in the Home Equipment and Furnishing category, moving up four spots from last year.
Nature’s Sunshine Products, a direct seller of nutritional and personal care products, recently reported its fourth quarter 2011 and full-year 2011 financial results.
Direct selling is alive and doing well in Peru. The industry, which is the largest category within non-store retailing in the country, has allowed hundreds of thousands of Peruvians to create their own business opportunities, and also helped to reduce poverty. And, according to industry leaders, the future looks bright.