Archive for March 2012

ViSalus Completes Full Sales Force Mobile-ization

ViSalus, the California-based direct seller behind the successful Body by Vi™ 90-Day Challenge, recently launched Vi-Net Swipe, a technological innovation that allows its sales force to enhance customer experience through a quick, safe and secure mobile network.

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Tom Kelly Named President & COO of Silpada

Silpada recently added a sterling addition to its executive team.

Tom Kelly, the longtime Avon executive, joined the Kansas-based home party company as its new President and COO. He will work with Chairman and CEO Jerry Kelly and Co-Founders Bonnie Kelly and Teresa Walsh in leading Silpada through the next phases of its growth.

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Direct Selling’s Big 6: How Profitable Are They?

The recent release of 2011 earnings statements for the world’s six largest direct sellers— Avon, Herbalife, Natura, Nu Skin, Oriflame and Tupperware—showed that Herbalife, the U.S.-based global seller of weight-management, nutritional supplements and personal-care products, had an increase of 26 percent in sales growth in the past year.

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Herbalife and LA Galaxy Announce 10-Year Extension

Herbalife announced on Mar. 16 a record 10-year extension to their existing agreement with the 2011 MLS Cup-Champion LA Galaxy that will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy. The extension, valued at over $44 million, will run through the 2022 MLS season.

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Tupperware Named One of Most Admired Companies in the World

Tupperware Brands Corporation has once again been recognized as one of the World’s Most Admired Companies by FORTUNE in its annual report on corporate reputations. The global direct selling company was ranked No. 2 in the Home Equipment and Furnishing category, moving up four spots from last year.

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