In the spirit of the season, ViSalus recently celebrated its second annual World’s Largest Giving Day. The healthy lifestyle company mobilized its promoters, customers and employees to participate in a day of giving to those in need in their communities.
ViSalus coordinated the immense effort through its ViCares philanthropic platform. On Dec. 14, members of the ViSalus community took part in 92 events across the U.S. and Canada. Giving manifested in many ways, from assembling and donating baskets of nutritious ViSalus products to conducting clothing and toy drives.
Leading up to its World’s Largest Giving Day, the company held a Green Friday promotional challenge in late November. Green Friday donations provided a total of 252,000 Vi-Shape shake meals through the ViCares Community Challenge matching program. All told, the annual giving event supplied substantial donations to over 264 charities.