Sunday / January 29. 2023
menu-logo menu-logo
brand-logo
Subscribe
Subscribe
Sunday / January 29. 2023
  • Read
    • Daily News
      • Financial
      • Insights
      • U.S.
      • International
    • Digital Issue
    • Cover Stories
    • Feature Articles
    • Company Spotlights
    • Exclusive Interviews
    • Executive Announcements
    • Forward Thinking
    • For You | For Your Field
    • Working Smart
    • New Perspectives
    • From the Publisher
  • Listen & Watch
    • Direct Approach
    • Iconic Insights
    • The DSN Podcast
  • Attend
    • Direct Selling University
    • Global Celebration
  • Achieve
    • Global 100 List
    • CCR Program
    • Best Places to Work
    • Bravo Awards
    • Legends
  • Research
    • Digital Momentum Index
    • Stock Watch
    • Stock Ticker
    • Supplier Directory
    • Resources
  • Engage
    • Supporter Program
    • VIP Text Alerts
  • About
    • About DSN
    • Subscribe
    • Advertise
    • Store
    • Connect
  • Search
Subscribe

UK Direct Selling Association Reports 45.5% Channel Growth Average in 2020

BY DSN Staff | December 04, 2020 | read / Daily News / Insights

At an industry roundtable event chaired by retail analyst Natlie Berg, the UK industry body, The Direct Selling Association, reported that a survey of its members points to a 45.5% growth in sales in the channel in 2020.

Chief Executive Officers from four of the leading direct selling companies in the UK also discussed current and future trends, including:

  • The Body Shop at Home is now one of the largest direct selling companies in the UK, with 60,000 distributors.
  • Amway UK and Ireland General Manager Andy Smith reported that November 2020 was its strongest sales month in more than 15 years.

“Twenty-twenty has been an immensely disruptive year in retail, and direct selling is emerging as one of the big success stories of the last few months,” says Natalie Berg, Founder of NBK Retail and chair of the roundtable. “Many [direct-to-consumer] brands have demonstrated successful ‘pandemic pivots’ to accelerate digital transformation and adapt the way they do business to suit the changing way in which we are all shopping now in response to the Covid-19 situation. Direct selling will certainly be a channel to watch in 2021.”

The survey also pointed to a strong salesforce, with a 46.4% increase in the number of distributors joining in 2020. Usborne Books at Home, in particular, reported a 101% increase in the number of representatives joining the brand.

“We anticipated reasonably strong growth for direct-to-consumer retail at the start of 2020, but no one could have predicted what happened following Covid-19,” says Susannah Schofield OBE, Director General of The Direct Selling Association. “Despite considerable uncertainty for many brands in March and April, direct-to-consumer retailers rapidly adapted to serve customers when other more traditional forms of retail were closed during lockdown. With low overheads and the ability to be far nimbler than many traditional channels, I expect to see strong sales via the channel into 2021, particularly given the considerable growth in people joining brands to earn this way as independent salespeople.”

Pre-COVID numbers estimate that approximately 563,000 people are involved in direct sales in the UK.

Posted in Daily News, Insights and tagged Natalie Berg, UK Direct Selling Association.
Related Articles
A Third of Americans Are Already Ditching their New Year’s Resolutions  January 19, 2023

A Third of Americans Are Already Ditching their New Year’s Resolutions 

Read more
Direct Selling Association Hosts Social Media Day  January 13, 2023

Direct Selling Association Hosts Social Media Day 

Read more
FTC Raises 2023 Civil Penalty Amounts  January 10, 2023

FTC Raises 2023 Civil Penalty Amounts 

Read more
brand-logo
The News You Need.
The Name You Trust.
Subscribe

Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.

  • Read
  • Listen & Watch
  • Attend
  • Achieve
  • Research
  • About
  • Connect
5717 Legacy Drive
Suite 250
Plano, Texas 75024
info@directsellingnews.com
Copyright 2023 Direct Selling News | All Rights Reserved
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Subscribe
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT