TuppSoho: Tupperware’s First Ever Brand Store


Tupperware, one of the most iconic brands in the world, has unsealed its first pop-up location in its nearly 75-year history just in time for the holidays.

TuppSoho, a limited-time store now open at 227 Mulberry Street in New York City through December 22, will offer an immersive experience where guests can purchase iconic Tupperware products.

Designed to engage and excite all generations of Tupperware fans, visitors can view solutions for prepping, cooking, entertaining and organizing; learn about product designs that serve to reduce waste on the environment; and be a part of interactive food and product demonstrations from the Tupperware culinary team.

“The opening of TuppSoho marks a monumental point in our brand’s longstanding history. We are giving access to our brand like never before,” said Asha Gupta, chief strategy and marketing officer of Tupperware Brands. “Tupperware has been an important part of how people interact with their kitchen and their food for decades. In fact, we are a cultural touchstone and we’re embracing that now by opening our doors for more people to experience the magic and depth of Tupperware.”

The launch of TuppSoho coincides with the unveiling of the new Tupperware.com, a redesigned site making it easier to shop products and connect with local Tupperware Independent Representatives.